Tools + Links
Books To Read
Don't Make Me Think by Steve Krug. "A common sense approach to web usability." The clearest guide to making a website that does what's supposed to.
Your Marketing Sucks. (see details inside) by Mark Stevens. "The hard-nosed guide to implementing ROI marketing." Debunks the 8 Myths of Marketing and explains how to create a real-world plan for marketing to get results.
The Tipping Point by Malcolm Gladwell. "How Little Things Can Make a Big Difference." Suggests how an idea, trend, or product turns into a phenomenon.
Tools To Use
|
|
Contribute 3 from Adobe (previously Macromedia). The best tool we've found for non-technical people to use to maintain their own websites.
|
|
Constant Contact. Simple, affordable email newsletter service. Easy to customize to match your existing business identity. Provides excellent tools for monitoring campaign performance, including emails opened (who and how many times), links clicked, emails forwarded.
Websites To Visit
Murketing by Rob Walker, New York Times columnist. His weekly "Consumed" column in the NYT Magazine explains phenomena like how unexpected color names work and how a new font finds an audience. Murketing, his blog, includes follow-ups to the column plus asides and insights. His writing is bright, refreshing, and wise. (See also his Letters From New Orleans.)
A List Apart. This online journal for web developers and content creators "explores the design, development, and meaning of web content, with a special focus on web standards and best practices."
MIT Advertising Lab by Ilya Vedrashko, an emerging media strategist at Hill, Holliday ad agency (and MIT alumnus). New ideas and trends in advertising, with a sharp eye to how technology transforms into daily life.
Build a Better Website, the Big Big Design blog. Of course!