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Privacy, social networks, and our online selves

by Cynthia Closkey on July 25, 2010 · 0 comments

Two interesting discussions of personal privacy and online social networks.
First, this article about the permanence of online information and its implications for an individual’s reputation: “The Web Means the End of Forgetting,” by Jeffrey Rosen, New York Times Magazine.
We’ve known for years that the Web allows for unprecedented voyeurism, exhibitionism and inadvertent indiscretion, but [...]

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How to simplify your privacy on Facebook (and everywhere else on the web)

by Cynthia Closkey on May 13, 2010 · 1 comment

Yesterday the New York Times made a noble attempt to map Facebook’s new, super-complicated privacy settings, via a few well-designed graphics and an accompanying article (“The Price of Facebook Privacy? Start Clicking,” by Nick Bilton, 5/12/2010).
The new opt-out settings certainly are complex. Facebook users who hope to make their personal information private should be prepared [...]

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Results versus hype: can small businesses realize value from social media?

by Cynthia Closkey on March 22, 2010 · 0 comments

An article in the Wall Street Journal last week (“Entrepreneurs Question Value of Social Media,” Sarah E. Needleman, WSJ 3/15/2010) said that a recent study showed that small firms were having mixed results in their use of social media.
In and among the survey results, the article gives several examples of companies seeing a positive [...]

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FAQ: Should my organization create a Facebook Page or Facebook Group?

by Cynthia Closkey on March 1, 2010 · 3 comments

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group?
A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page.
Here’s how [...]

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Handling negative chatter on Twitter

by Cynthia Closkey on December 2, 2009 · 0 comments

Short and clear report from the Wall Street Journal on how companies can and should react when they notice negative posts on Twitter, and on blogs and other social media.

Here are what I see to be the key points:

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Social media, diversity, and human resources: a lively mix

by Cynthia Closkey on October 23, 2009 · 0 comments

Yesterday I was a panelist for two sessions on social media at the WPDI Diversity and Inclusiveness Conference. The focal point of our discussion was human resources issues: how can social media tools can help recruit and engage great employees, and what issues social media creates regarding HR management.
But as always, we also spent a [...]

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The 6 Types of Social Media Sites

by Cynthia Closkey on September 3, 2009 · 6 comments

In introducing social media sites and tools to business people, I’ve found it helpful to group sites into categories based on what they do best and how a business or organization might find them useful.
Here are the categories I use, and the strengths I see in each:
Blogs and podcasts primarily value passion and interestingness. For [...]

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20 Presence Management Chores *for Business* You COULD Do Every Day

by Cynthia Closkey on August 6, 2009 · 4 comments

Photo credit: enviziondotnet
A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off.
If you’re charged with maintaining the social [...]

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Registration Open for August 6th Workshop

by Anthony Closkey on July 29, 2009 · 1 comment

Are your web-savvy employees wondering when you are going to “get it” and start harnessing social networking?
We are offering a workshop that helps busy executives to understand Twitter, Facebook, blogs, and the impact any online conversations can have on every facet of their business. We would love to introduce you to these new tools, provide [...]

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27 Twitter tips — not just for musicians anymore

by Cynthia Closkey on March 23, 2009 · 3 comments

From musicradar.com, “27 engaging Twitter tips for musicians” that are great advice for non-musicians as well — anyone hoping to use Twitter for professional or business purposes would benefit:

1. Have an objective
What do you want to achieve? If you want to widen your fanbase by building a Twitter community around yourself, talk about making [...]

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