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Classic Pepsi commercial from the 1960s
Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach.
“Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009
In lieu of spending as much as $3 million for each [...]

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