Latin Trade Solutions
Latin Trade Solutions is a business consultancy that helps customers confidently and securelly operate in international markets. Maria Velez de Berliner, president of the firm, guides clients past the trouble spots of trade.
Maria wanted a site that would demonstrate her in-depth knowledge and a breadth of experience to clients and prospects, and that would broaden her reach.
What We Did
- Developed a visual identity that built upon the existing Latin Trade Solutions image and brand, and that stands out against the competition
- Created a streamlined site that would load quickly, even over slow connections, and would adapt easily as company needs changed
- Ensured the site featured in search engine results for key search terms
- Updated the site content on a regular basis with Maria's latest analyses and recommendations
- Maintained site performance and kept Maria informed of new opportunities and issues in the web world, enhancing it with new features as proven technology became available
Results
The website enhanced the firm's international exposure at a reasonable cost. Maria's high value commentary has become a critical intelligence resource for people in business and government: Many within the Washington, D.C. Beltway tell her they refer to her site regularly.
Several people I know have visited the site recently and have commented on "how beautiful it is." "How easy it is to navigate." "What terrific content." "It is a high-quality site." "What a pleasure of a site." "Superb!" "Probably the best site on Latin America." —Maria Velez de Berliner, president of Latin Trade Solutions
This exposure continues to bring Latin Trade Solutions new clients, speaking engagements, and invitations to contribute to international publications.
Visit the site to see how high-value content can form the core of a critical web site.