Julie Long Writes
Julie Long is a super-talented writer. She writes great advertising copy, and she writes hilarious-because-it's-true fiction and non-fiction.
She needed a website that would show off her skills and experience, in a way that would woo potential clients and build and support her creative writing readership. Should it be one site or two? How could it feature her range without bogging a visitor down with examples?
What we did
- Developed a visual identity to match her effervescent writing: subtle, monochromatic graphics based on text characters, orange highlights to reinforce the sense of her creativity
- Created a double-sided site that acts like two sites, keeping the message crisp for each type of visitor while allowing easy navigation between sides
- Handled all the techie coding and graphic editing while Julie wrote the crisp copy, shortening project time
- Built the site to use Macromedia Contribute so Julie can maintain the content and call on us only when she has trouble or needs to make a big update
Results
Julie's site has become a valuable resource in promoting her work, on both sides of her writing divide. And clarifying her writing specialties and articulating her range of styles has given her extra oomph in approaching editors, agents, and clients. She's delighted with the results:
You helped me identify and develop my brand as a writer—something that I greatly needed but lacked the perspective to accomplish on my own. It wasn't easy, but you kept the process going. I couldn't have done it without you! —Julie Long