Blog

Handling negative chatter on Twitter

December 2, 2009

Short and clear report from the Wall Street Journal on how companies can and should react when they notice negative posts on Twitter, and on blogs and other social media.

Here are what I see to be the key points:

0 comments Read the full article →

Social media, diversity, and human resources: a lively mix

October 23, 2009

Yesterday I was a panelist for two sessions on social media at the WPDI Diversity and Inclusiveness Conference. The focal point of our discussion was human resources issues: how can social media tools can help recruit and engage great employees, and what issues social media creates regarding HR management.
But as always, we also spent a [...]

0 comments Read the full article →

Selling Social Media to Your Boss

October 10, 2009

Today we’re at PodCamp Pittsburgh 4, Anthony and I, along with hundreds of social media friends and colleagues. I spoke this morning on what seemed to be a popular topic: “How to Sell Social Media to Your Boss.”
You know social media is a great tool for marketing, customer feedback, and developing valuable communities, but your [...]

4 comments Read the full article →

Cheers! News and celebrations for our clients

September 8, 2009

Photo Credit: adwriter
Our clients have been up to big things lately, and we’re excited too:
iTwixie, the ultimate handout for tween girls, is having a launch party tonight in Pittsburgh at the Hard Rock Cafe. Live music, munchies, goodie bags, and fun for tween girls, their families, and friends. If you’re in the area, check out [...]

0 comments Read the full article →

The 6 Types of Social Media Sites

September 3, 2009

In introducing social media sites and tools to business people, I’ve found it helpful to group sites into categories based on what they do best and how a business or organization might find them useful.
Here are the categories I use, and the strengths I see in each:
Blogs and podcasts primarily value passion and interestingness. For [...]

6 comments Read the full article →

20 Presence Management Chores *for Business* You COULD Do Every Day

August 6, 2009

Photo credit: enviziondotnet
A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off.
If you’re charged with maintaining the social [...]

4 comments Read the full article →

Event: Summer Chamber Mixer at the Foxburg Inn

July 31, 2009

Here’s a fun upcoming business mixer: Members of the Butler County, Clarion, Franklin and Venango Area Chambers of Commerce are invited to the Foxburg Inn on Wednesday, August 12, 2009. The event will be held on the river deck overlooking the beautiful Allegheny River. It begins at 5:30 p.m. and lasts until 7:30 p.m. and [...]

1 comment Read the full article →

Registration Open for August 6th Workshop

July 29, 2009

Are your web-savvy employees wondering when you are going to “get it” and start harnessing social networking?
We are offering a workshop that helps busy executives to understand Twitter, Facebook, blogs, and the impact any online conversations can have on every facet of their business. We would love to introduce you to these new tools, provide [...]

1 comment Read the full article →

Client site launch: J Compton Gallery

June 19, 2009

Jean Compton deals in folk art, Americana, and antique rags dolls and toys, and she needed a website that would show off the items she finds.
For each item, she wanted to be able to show a few views, along with a description. We worked with her to create a design and color palette for the [...]

0 comments Read the full article →

Client site launch: Allegheny Chesapeake Physical Therapy

May 26, 2009

For Allegheny Chesapeake Physical Therapy, we wanted to create a site that could expand with their practice — no small challenge, given their 12 locations, wide range of services, and variety of client tools and content.
We created their redesigned site using the Joomla open source content management system. Their web team can update all content [...]

0 comments Read the full article →

← Previous Entries

Next Entries →