Blog

From the category archives:

Homepage Highlight

Yesterday I was a panelist for two sessions on social media at the WPDI Diversity and Inclusiveness Conference. The focal point of our discussion was human resources issues: how can social media tools can help recruit and engage great employees, and what issues social media creates regarding HR management.
But as always, we also spent a [...]

{ 0 comments }

Today we’re at PodCamp Pittsburgh 4, Anthony and I, along with hundreds of social media friends and colleagues. I spoke this morning on what seemed to be a popular topic: “How to Sell Social Media to Your Boss.”
You know social media is a great tool for marketing, customer feedback, and developing valuable communities, but your [...]

{ 4 comments }

Photo Credit: adwriter
Our clients have been up to big things lately, and we’re excited too:
iTwixie, the ultimate handout for tween girls, is having a launch party tonight in Pittsburgh at the Hard Rock Cafe. Live music, munchies, goodie bags, and fun for tween girls, their families, and friends. If you’re in the area, check out [...]

{ 0 comments }

In introducing social media sites and tools to business people, I’ve found it helpful to group sites into categories based on what they do best and how a business or organization might find them useful.
Here are the categories I use, and the strengths I see in each:
Blogs and podcasts primarily value passion and interestingness. For [...]

{ 6 comments }

Photo credit: enviziondotnet
A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off.
If you’re charged with maintaining the social [...]

{ 4 comments }

Are your web-savvy employees wondering when you are going to “get it” and start harnessing social networking?
We are offering a workshop that helps busy executives to understand Twitter, Facebook, blogs, and the impact any online conversations can have on every facet of their business. We would love to introduce you to these new tools, provide [...]

{ 1 comment }

Photo credit: good-god-guy
Slapping on a fresh coat of paint is fun and looks pretty, but will it make your business more profitable, or your organization more successful?
Maybe it’s time to do more. Time to open windows, knock down walls, and build a marquee. Or at least remove the locks from the doors.
That may [...]

{ 0 comments }

Another reason to use Firefox as your web browser: The extension ScribeFire make it easy to add posts to blogs while web browsing. No need to open a separate window or tab and flip back and forth; the editor pops up in a lower panel in your browser window and offers a nice set of tools for creating posts with links, images, everything you need.

{ 5 comments }