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“Making Sense of Privacy and Publicity” by danah boyd

March 18, 2010

For an excellent overview of the concepts and issues surrounding online privacy and publicity, check out danah boyd’s keynote speech from SXSWi for 2010.

Just because a large percentage of people engage in public does not mean that they don’t care about privacy. Pew found that 85% of adults want to control [...]

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Talk Amongst Yourselves

March 3, 2010

Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.

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FAQ: Should my organization create a Facebook Page or Facebook Group?

March 1, 2010

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group?
A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page.
Here’s how [...]

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FAQ: Starting a blog at WordPress.com

February 26, 2010

Q: I want to start a blog for a particular population segment, and I’d like to get sponsors for the blog eventually. My question is this. If I start with a WordPress.com hosted blog just to get some content out there with a readership so that I can then approach sponsors, can I later convert [...]

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Nonprofits and the real-time web

February 24, 2010

What impacts are right around the corner?Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those [...]

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Next week: “Selling Social Media to Your Boss” presentation in Pittsburgh

January 15, 2010

I’ll be speaking next Thursday to the Pittsburgh chapter of the IABC (International Association of Business Communicators). My topic is “Selling Social Media to Your Boss,” an update of the presentation I gave last October at PodCamp Pittsburgh 4.
You know social media is a great tool for marketing, customer feedback and developing valuable communities. Your [...]

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“Pick 8 blogs”: how to be a better online publicist

January 14, 2010

Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips.
So often we emphasize what not to do when connecting with bloggers, so I love [...]

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Saying more by saying less

January 4, 2010

Email is both the most useful tool I have for communicating and the most problematic.
It’s useful because it’s inexpensive to send and receive, integrated with many of my other communication and information tools (websites, phone texting, calendar and contacts), and able to work with multiple media, from text to images to video to links.
Best of [...]

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Pepsi sits out the Super Bowl in favor of “cause-related marketing”

December 29, 2009

Classic Pepsi commercial from the 1960s
Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach.
“Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009
In lieu of spending as much as $3 million for each [...]

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Be a Favorite Place on Google

December 28, 2009

We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited.
The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — hours, [...]

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