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From the monthly archives:

March 2010

Results versus hype: can small businesses realize value from social media?

by Cynthia Closkey on March 22, 2010 · 0 comments

An article in the Wall Street Journal last week (“Entrepreneurs Question Value of Social Media,” Sarah E. Needleman, WSJ 3/15/2010) said that a recent study showed that small firms were having mixed results in their use of social media.
In and among the survey results, the article gives several examples of companies seeing a positive [...]

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“Making Sense of Privacy and Publicity” by danah boyd

by Cynthia Closkey on March 18, 2010 · 2 comments

For an excellent overview of the concepts and issues surrounding online privacy and publicity, check out danah boyd’s keynote speech from SXSWi for 2010.

Just because a large percentage of people engage in public does not mean that they don’t care about privacy. Pew found that 85% of adults want to control [...]

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Talk Amongst Yourselves

by Anthony Closkey on March 3, 2010

Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.

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FAQ: Should my organization create a Facebook Page or Facebook Group?

by Cynthia Closkey on March 1, 2010 · 3 comments

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group?
A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page.
Here’s how [...]

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