From the monthly archives:
I’ll be speaking next Thursday to the Pittsburgh chapter of the IABC (International Association of Business Communicators). My topic is “Selling Social Media to Your Boss,” an update of the presentation I gave last October at PodCamp Pittsburgh 4.
You know social media is a great tool for marketing, customer feedback and developing valuable communities. Your [...]
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Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips.
So often we emphasize what not to do when connecting with bloggers, so I love [...]
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Email is both the most useful tool I have for communicating and the most problematic.
It’s useful because it’s inexpensive to send and receive, integrated with many of my other communication and information tools (websites, phone texting, calendar and contacts), and able to work with multiple media, from text to images to video to links.
Best of [...]
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