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	<title>Comments on: Pepsi sits out the Super Bowl in favor of &#8220;cause-related marketing&#8221;</title>
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	<link>http://bigbigdesign.com/2009/12/pepsi-sits-out-the-super-bowl-in-favor-of-cause-related-marketing/</link>
	<description>Website design, online communication, web marketing, social media, blog design, email newsletters</description>
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		<title>By: Five Ways to Explain Public Relations to Your Mama &#171; PRoactive thinking</title>
		<link>http://bigbigdesign.com/2009/12/pepsi-sits-out-the-super-bowl-in-favor-of-cause-related-marketing/comment-page-1/#comment-41283</link>
		<dc:creator>Five Ways to Explain Public Relations to Your Mama &#171; PRoactive thinking</dc:creator>
		<pubDate>Tue, 19 Jan 2010 02:39:01 +0000</pubDate>
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		<description>[...] spread the good news, so the public can identify a company as a good Samaritan. For example, Pepsi will use the money usually spent on a Superbowl commercial ($3 million dollars) to launch some [...]</description>
		<content:encoded><![CDATA[<p>[...] spread the good news, so the public can identify a company as a good Samaritan. For example, Pepsi will use the money usually spent on a Superbowl commercial ($3 million dollars) to launch some [...]</p>
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		<title>By: Chris Web</title>
		<link>http://bigbigdesign.com/2009/12/pepsi-sits-out-the-super-bowl-in-favor-of-cause-related-marketing/comment-page-1/#comment-41186</link>
		<dc:creator>Chris Web</dc:creator>
		<pubDate>Tue, 12 Jan 2010 17:06:42 +0000</pubDate>
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		<description>I think that in some respects this does show the future of advertising and marketing - your blog is a key example of this, PR is king I guess.</description>
		<content:encoded><![CDATA[<p>I think that in some respects this does show the future of advertising and marketing &#8211; your blog is a key example of this, PR is king I guess.</p>
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