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From the monthly archives:

December 2009

Classic Pepsi commercial from the 1960s
Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach.
“Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009
In lieu of spending as much as $3 million for each [...]

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We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited.
The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — hours, [...]

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“teamwork” by jksphotos on Flickr
When I suggest to business people that they should consider blogging, the second most common objection I hear is that they don’t have anything to blog about.
(The most common objection I hear is that they don’t have time. It’s a real concern — I feel that way sometimes too — [...]

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Short and clear report from the Wall Street Journal on how companies can and should react when they notice negative posts on Twitter, and on blogs and other social media.

Here are what I see to be the key points:

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