From the monthly archives:
One of our client companies is iTwixie, a web company creating the ultimate online hangout for tween girls.
iTwixie was one of six startups accepted in AlphaLab’s Winter/Spring 2009 program, which provided the company with seed funding plus office space on Pittsburgh’s South Side, guidance from AlphaLab and the organization’s parent, Innovation Works, and excellent interaction [...]
{ 0 comments }
This screen shot illustrates the conversations you could be starting with not only your existing customers, but also potential customers.
With Twitter, Livescribe is participating in useful question and answer, ad they’re broadcasting their smart, user-centric product development to the public.
Livescribe makes smartpens. The pens record what you hear while you write. Touch something you wrote [...]
{ 1 comment }
I wrote yesterday about what Google’s Interest-Based Advertising will mean for web users, particularly as regards the ads people will see, the information that will be collected, and the privacy implications. But what does it mean for advertisers?
AdWords Help includes a few help questions and answers about interest-based advertising, to help advertisers get up to [...]
{ 0 comments }
Google is adding a new kind of advertising to its ad network: Interest-Based Advertising, also sometimes known as “behavioral targeting.”
Other companies like Yahoo and AOL already offer similar systems. Google says that advertisers have been requesting interest-based ads for some time, and that this system allows advertisers to more effectively target people who want the [...]
{ 1 comment }
Last weekend I spoke at the monthly roundtable of the Pittsburgh Writing Project. My topic was Web Marketing for Writers — a subject close to my heart, both as a writer and as one who has helped many writers establish and maintain an online presence.
You can download the Powerpoint file here: Web Marketing for Writers (PPT)
Or [...]
{ 0 comments }
EMC2 Nutrition has a great product: protein powder they’ve specially created to provide clients with high-quality protein, using all-natural ingredients.
To sell it, they wanted a website that would explain what the product is, why it’s better than competing products, and how to use it in a healthy diet — all in a fun and friendly [...]
{ 0 comments }